Dolce&Gabbana Presents its Alta Moda, Alta Sartoria and Alta Gioielleria Collections in AlUla

Lindsay Judge   |   28-01-2022

Dolce&Gabbana presents its Alta Moda, Alta Sartoria and Alta Gioielleria collections in AlUla with a celebration of ancient equestrian heritage.


As a destination filled with beautiful landscapes, thriving culture and rich heritage, AlUla in The Kingdom of Saudi Arabia offered the perfect backdrop for Dole&Gabbana to present their latest Alta Moda, Alta Sartoria and Alta Gioielleria collections. On January 27th 2022, the Italian fashion house invited visitors to a spectacular runway show, showcasing these collections as part of the AlUla Moments festival season. The Ikmah Fashion Calvary Show, an event that was part of the Winter at Tartora season showcased the brands latest couture designs and also celebrated the ancient equestrian heritage of the region.



“Our first fashion show in AlUla was the perfect combination of exquisite elegance and nature. With the Ikmah mountain and date palms framing the runway under a perfect starry night, the result was breathtaking. Thanks to Dolce&Gabbana for choosing AlUla to showcase their Alta Moda, Alta Sartoria, Alta Gioielleria collections. AlUla is a cradle of creativity with artistic endeavour stretching back thousands of years – we are now once again a place to welcome and inspire all areas of arts.” Said Phillip Jones, Chief Management and Marketing Officer, Royal Commission for AlUla.



The presentation of the collections was set against the stunning backdrop of AlUla’s magnificent sandstone mountains; one of the most beautiful landscapes in the world. A large sun-shaped structure represented the majestical moment its rays touch the earth. The collections, magical in their design and luxurious in their precious fabrics, reflected the twilight setting and refracted the light onto the millenary sandstone rocks. This was an invitation to be fascinated by beauty and a great celebration of the elegance and craftsmanship of the Italian tradition, combined with the magical nights and heritage of Arabia.



The nobility of princesses and the delicacy of nature in full bloom materialise in unique clothes and jewels, made even more special by the search for detail, the use of the finest materials and the meticulous study of proportions. The boundary between reality and fantasy dissolves, the two worlds are reflected in each other: the creation of shapes, artistic inspiration and refined handcrafted decorative techniques make each creation an authentic work of art.



In addition to the show, the brand also exhibited a one-of-a-kind collection in the iconic location of Maraya; the world’s largest mirrored building, surrounded by rolling sand dunes and historical landmarks. Guests had the opportunity to visit the space and meet with the Dolce&Gabbana première and master tailor to share their choices from the unique and customised collection.



Ikmah Fashion Cavalry Show is a special exhibition celebrating the extraordinary spirit and tradition of Arabian horses, famous all over the world for their unparalleled beauty and elegance. Jabal Ikmah, which is considered one of the main historical and archaeological sites in AlUla, was host to this special evening dedicated to handmade fashion design creativity with an all-Mediterranean flavour. The show also showcased a full parade of twelve Arabian horses with customised horse accessories and attire, highlighting the harmony between horses and models and impressing the attendees with a unique show.



Winter at Tantora runs from 21st December 2021 to 12th February 2022, offering both international and local visitors an exciting six weeks of music, cultural and equestrian events.