To mark the UAE’s 50th anniversary Emirati artisanal luxury brand Wajd has launched an exclusive jalabiya design, as part of its ‘Leave A Mark’ campaign.
Wajd UAE National Day 'Leave A Mark' Campaign
The piece, which is available for both adults and girls aged between 1 and 14, reimagines the brand’s classic ‘Milkyway Sprinkles’ design in the colours of the UAE National flag, which stand for goodness, peace, courage and power.
Each piece is made upon order and is there for unique and features eco-friendly dyes and materials like linen and silk linen. “Wajd’s National Day exclusive design pays homage to the UAE – a place where everyone is welcome,” says Salma Al Hussaini, founder and creative director of Wajd. “It embodies the Spirit of the Union and our forefathers’ message of peaceful coexistence, as the embroidery in red, green, white and black colourways is intertwined to create a uniform pattern,” she adds.
The ‘Leave A Mark’ campaign is inspired by vibrant Emirati postage stamps, which are an emblem of the UAE’s rich cultural heritage, with Wajd’s National Day minimalist design immersed in the setting, offering a joyful coming together of the country’s traditions and modern spirit.
All Wajd orders are infused in the brand’s signature bukhoor and hand-delivered with a special colouring page for children, which is inserted in a branded dust-proof bag. Designs can be ordered via the brand’s official Instagram account, with prices shared upon request.
