Emirati sisters, fashion designers and founders of HDB Line, Reem and Maryam Al Hammadi have launched their latest Abaya collection, The Details Collection, is inspired by art, the serenity of the art galleries, minimalistic vibes and a whole lot of style and attitude.
With the belief that art makes statements, every Abaya in their latest Fall/Winter collection has a sense of story and design philosophy to it. The new 15-piece collection features a bold yet calming colour palette of silver, brown, navy blue and rich black. Each piece is characterized by an artsy flair; be it the cut, the mix of colour and design or just the colour combination.
Founded in Dubai in 2019, the brand is known for its use of fine quality fabrics, intricate cuts and an alluring design story, combining both traditional Emirati and suave modern elements.
Founders and Designers Maryam and Reem said more about the idea for the collection. “With our belief that the Abaya is truly an attire for every woman, we wanted to showcase how the modern, sophisticated and also the minimalistic woman can power an Abaya in their true style. The Details Collection carries forward our vision of instilling grace and confidence while making every woman feel chic and comfortable in an Abaya.”
“We want to ensure we are creating to cater to the taste of the woman of today and provide something that they can design in their own unique way for every occasion. A minimalistic colour palette and design element always looks neat and allows space for every individual’s input of their unique style. With quality in mind, we set about to produce only the best with quality fabrics and a thoughtful colour palette”, they added.
Keeping things local the Emirati designers chose Ayyam Gallery, located in Al Serkal Avenue to shoot the campaign amongst real-life artworks.
Details Collection by HDB Line is now available for purchase as well as made to measure pieces which can be made on request.