JW Anderson has unveiled its latest campaign, spotlighting the Loafer Bag with acclaimed actor John Malkovich.
Crafted in Italy from soft suede and smooth leather, the Loafer Bag is a nod to one of the label’s most recognisable motifs.
Every detail draws inspiration from the shoe it references, resulting in a design that combines elevated craftsmanship with practicality. This balance between functionality and form has long been central to Jonathan Anderson’s creative direction.
The campaign also showcases pieces from JW Anderson’s Resort Spring/Summer 2026 collection, featuring refined materials and innovative techniques.
Highlights include knitwear spun from fine yarns, Japanese-crafted denim developed in collaboration with expert makers, and Chelsea boots adorned with military green strass.
Each piece exemplifies the brand’s continued exploration of texture and silhouette, reaffirming its place at the intersection of heritage and innovation.
Photographed by Heikki Kaski, the campaign imagery captures Malkovich through a lens that balances eccentricity with sophistication.
Styled by Benjamin Bruno, with set design by Hella Heck, the visuals echo the theatrical yet grounded sensibility often associated with Anderson’s creative vision. The beauty direction was led by Phoebe Alana Brown for make-up and Karim Belghiran for hair, completing the understated yet polished aesthetic.
Speaking to JW Anderson’s ongoing dialogue between fashion, objects and art, the campaign extends beyond a simple product launch. Instead, it continues the brand’s exploration of storytelling through form, inviting viewers into a world where craft meets performance.
The Loafer Bag and accompanying Resort Spring/Summer 2026 collection are now available at JW Anderson’s flagship stores in London’s Soho and Milan, as well as online at jwanderson.com.
