Hermès presented its Winter 2021 collection designed by Véronique Nichanian as part of Paris Fashion Week Men’s.
A collection that encourages us to embrace the new ways we are living life and take on a new approach to clothing. Creative Director Véronique Nichanian explains; “at a time when lifestyles are changing, we have been seeing new customs flourish. Our approach to clothing, now of utmost importance, is currently undergoing a transformation, and my job is to come up with propositions.”
Formal meets casual with relaxed shapes and elegant layering, while pieces are worn in a loose and laidback manner.
Technical cottons, luxury fabrics and sophisticated tartan prints make this a collection that combines the future of fashion with the elegant heritage of Hermès. The luxury garments are both stylish and practical, meeting the needs of the modern man and blurring the lines between formal and informal.
Outerwear comes in the form of hooded jackets, parkas with high collars and hoods and straight coats with playful unframed pockets. Raincoats and three-button jackets are both practical and stylish.
There is a distinct uniqueness to the pieces with graphic lines, distorted pockets, and playful asymmetry. The graphic lines create optimistic illusions of movement.
Relaxed jogging pants, oversized trousers with drawstring waits or tapered trousers with drawstring waist offer a casual approach to day wear.
A colour palette of cumin, glycin, H red, frost blue are playfully blended with tones of liquorice, pepper and petroleum blue – combining warm winter colours with refreshing tones.
The film created by Cyril Teste was broadcast live from the Mobilier National in Paris, viewers were invited to get an insight into the inspiration for the collection thanks to the minimalist architecture which echoes the unique expression of masculinity behind the designs. Nichanian explains: “The inside and the outside now freely ow one into one another, as do the personal and the public, the private and the professional. I wanted my clothes to reflect that.”
She continues: “I want to believe in a form of optimism and pleasure indistinguishable from the creative spirit; and that is what this collection sets out to show. It offers new passageways between house and city, room and balcony, intimate and social. It erases landmarks, turns the formal into the casual and expresses an aspiration for lightness, and a welcome diversion.”
