Saint Laurent presented its Men’s Spring/Summer 2021 collection via a unique virtual and physical experience.
The presentation brings together videos, augmented reality, 3D lenticular imagery, music playlist, street posters, hidden stickers, photo walls, flags, and more; all connecting the places from around the world, digitally to physically.
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Broadcast around the world on digital platforms the showcase title “No Matter How Long The Night Is”, allowed everyone to come together virtually at a time when psychical interaction still seems to be a thing of the past.
Designed by Anthony Vaccarello, the inspirations, materials, forms and colour palette naturally blend together different worlds.
Set over the skies and the architecture of Paris, New York and Beijing the collection is seen high above the rooftops of these iconic cities.
A blend of fabrics and textures, this laid-back offering highlights the relaxed mood we all need right now.
Printed shirts and jackets embrace natural elements such as flowers, leaves and greenery. Juxtaposed with soft materials and a highlight of animal print to mix things up.
Smarter pieces still have a relaxed feel to them. Skinny suits are worn with T-shirts and the occasional skinny tie. While blazers are undone. Light layers and silky fabrics add a touch of softness.
Watch the video here…
This collection is both wearable and fitting of the time.