Luxury Italian menswear fashion house Zegna has revealed a new Outdoor capsule collection to commemorate the unveiling of its new logo.
The activewear capsule is designed with the worlds of mountaineering and winter sports in mind. It is a symbolic choice as Zegna’s roots are deep in the mountains. The home of the house Oasi Zegna is a free access natural territory extending 100 Km2 in Piedmont, Northern Italy, where the brand was born in 1910 as a consequence of the founder’s green approach.
The capsule collection evolves the craft of tailoring into luxury leisurewear and combines style with versatility and functionality.
As the collection is released it marks a moment where the brand’s Artistic Director Alessandro Sartori is resetting the Zegna identity, following a clear agenda in which practicality and innovation get a progressive spin on tradition. This capsule adds an element of performing technicality to the world of Zegna.
The collection adds an element of performing technicality to the world of Zegna and includes ski suits and puffers in TechmerinoTM, technical jumpers, trousers and underpinnings, and then caps and helmets but also skis and water bottles encompassing a complete wardrobe for outdoor living.
Natural and sustainable fabrics are the materials of choice, further stressing Zegna’s commitment to responsibility across all aspects of the business.
A new logo accompanies the release of the collection and marks a new chapter in the brand’s story. The (RE)BRANDING of the brand sees it become known as a single word “Zegna” highlighting both the history and the future of the house.
The collection will be fully available from December 3rd in Zegna’s international retail network, on Zegna.com and at selected wholesalers.
