With the BVLGARI ICONS Minaudière Collection, the Roman High Jeweller transforms its most enduring symbols into sculptural objets d’art. Blurring the line between jewellery and accessory, the collection celebrates craftsmanship, female wisdom and cultural legacy, redefining what it means to carry luxury in the modern world.
Bvlgari expands its accessories universe with the launch of the BVLGARI ICONS Minaudière Collection, a refined exploration of heritage, symbolism and contemporary design. Titled Carrying Culture, the collection sits at the intersection of high jewellery and luxury accessories, transforming the minaudière into a cultural object imbued with meaning as much as beauty.
Under the creative direction of Mary Katrantzou, Bvlgari’s most enduring symbols, Monete, Serpenti, Tubogas, Divas’ Dream and BVLGARI BVLGARI, are reinterpreted as sculptural metal minaudières. Drawing on more than 140 years of Roman jewellery-making mastery, each piece is conceived as an objet d’art, crafted in limited edition using techniques traditionally reserved for high jewellery. Lost-wax casting, hand-enamelling, pavé diamond settings and inlays of coloured stones elevate the minaudière beyond accessory, positioning it as a wearable expression of heritage.
Rather than focusing on functionality alone, the collection proposes a more conceptual idea of luxury. The minaudières are intentionally compact, designed not to carry everyday essentials, but to carry ideas, values and stories. This philosophy is brought to life through the campaign, which stars five influential women: Chimamanda Ngozi Adichie, Linda Evangelista, Kim Ji-won, Isabella Rossellini and Sumayya Vally, each embodying one of Bvlgari’s icons and the values it represents, from transformation and wisdom to identity and strength.
For the campaign, each woman authors a bespoke miniature book designed to fit inside her corresponding minaudière, reinforcing the idea that culture itself can be carried. In doing so, Bvlgari reframes the accessory as a vessel for knowledge and lived experience, celebrating women as custodians of culture and storytellers of legacy.
