Prada has partnered with two young creatives in the region Afra Al Dhaheri and Fatima Al Ameemi to present a special collection of ready-to-wear and accessories for Ramadan.
The collection was presented in a unique location showcasing the pieces on a modern yet traditional backdrop in the middle of the Arabian desert. The images take inspiration from a continuous interplay of light and shadow.
The capsule collection contains a selection of pieces from the women’s Spring/Summer 2021 collection by Co-Creative Directors Miuccia Prada and Raf Simons. Modest pieces are featured in a soft colour palette of blush pink, beige and monochrome tones.
The accessories stand out against the stunning landscape where heritage meets modernity. The almost surreal atmosphere, in which nature plays a symbolic role, gives rise to the pure design and clear-cut volumes of bags, accessories, mules and sandals, which take centre stage. Mules are presented in delicate pastel tones. The Prada Nappa mules which are a hero product for the season, are juxtaposed with luxurious evening sandals featuring crystals and embroideries.
The bags featured include the Prada Cleo, with a new range of colours and adjustable strap, Prada System, made of patch Nappa leather and the Prada Re-Edition with crystal embroideries.
For men, elegant sandals with functional designs are the highlight of the selection. Other men’s pieces include a briefcase made of iconic Saffiano leather, sunglasses with a bold profile and soft loafers made of the finest materials.
The collection is now available in Prada Boutiques across the GCC and online at https://www.prada.com/ae
Photographer: Greg Adamski
Stylist: Daniel Negron
Hair & Make Up: Ania Poniatowska