Luxury hat-maker Borsalino has unveiled its fall/winter 2020-21 campaign which pays homage to the brand’s heritage and the Italian tradition of hat-making.
Known for its world-renowned craftsmanship, Borsalino opens the doors of its Spinetta Marengo in manufacture Alessandria, Italy and Villa Borsalino, the home of founder Giuseppe Borsalino’s heirs.
Inviting you into the heart and soul of the brand, this campaign is all about celebrating the craftsmanship and artisanal techniques that have been celebrated by the house for 163 years.
Borsalino is currently undergoing a relaunch strategy under the artistic direction of Creative Curator Giacomo Santucci to translate its DNA into contemporary aesthetics and project the Maison’s 163 years of Italian elegance and style into the future.
This campaign interprets the new collection with a modern edge while capturing the essence of the Maison at these key locations.
Borsalino’s Spinetta Marengo manufacture is a magical place where the company’s talented craftsmen and machines work together side by side like a musical orchestra. Between the antique wooden tools and puffs of steam, felt materials take shape thanks to its one-of-a-kind manufacturing process that has been passed down from generation to generation.
Requiring talent, time and expertise, each Borsalino hat necessitates more than 50 manual steps and a minimum of 7 weeks to complete.
Villa Borsalino, built in a Genoese style and residence, is full of unique charm and contemporary spirit, reflective of both founder Giuseppe Borsalino and his descendants’ passion for art and travel.
The campaign stars models Natasha Borozan; Sofia Vittoria Ronchi; Daniele Crostella and Andrea Rodriguez Mianulli and was shot by Italian photographer Helmut Berta.