This Spring/Summer 2016, Founder and Creative Director, Andraya Farrag, of Bedouin uses the vibrant culture of Mexico as inspiration while continuing to honour the understated yet playful vibe of the Bedouin woman. The collection is stripped back to create minimal, timeless designs that live beyond the season while showcasing a spontaneous style that can be interpreted across the globe.
Taking abstracts from the decorative Aztec tribal prints, Farrag juxtaposes tradition with a modern, versatile approach to design. Tone-on-tone embroidery and cutwork details are used while a combination of loose fit styles with feminine designs are seen throughout her creations. Befitting Bedouin’s signature effortless aesthetic by evoking simplicity through the use of micro fibre and perforated silks that are finished with raw edges for that laid-back feel. SS16 reveals a subtle colour palette of cornflower blue, shell pink, crisp whites and ice grey that bring an overall freshness to this season’s collection. 
Designed with the contemporary jetsetter in mind, the collection consists of a mixture of urban with beachside that is perfectly represented by the sporty yet feminine double-sided mesh. Dresses showcase day-to-night fabric with structured apposing panels and plunging necklines. Loose fit culottes are made for a relaxed feel, the fluid shape and wide leg detail are worn effortlessly with an off-the-shoulder top. The crease free versatile styles make the ideal travel companions for the fast-paced lifestyle.
Captivating elements from the Mexican culture is echoed and the use of embroidery is channeled throughout the collection, most notably the cactus applique on the effortless crisp white shirting. The sleeveless trench is made from a beautiful crease free Japanese Microfiber, paired with the culottes finished with a striking cut out detail, a chevron raw hem. A bomber jacket is another example of artistically considered cutwork embroidery, making the perfect statement to effortlessly cool style.
Continuing the brand’s clean approach on carefree bohemia, careful manipulation of lightweight fabrics and renovated fringing creates movement and versatility. Dresses are modernised with subtle asymmetric box pleats that effortlessly fold across the body into perfect layers of silk. A striking trench is Bedouin’s update on the traditional silhouette in a sheer organdy that sits perfectly over modernised fringe tops and structured knee length shorts.
