A new long-term collaboration between the Fédération Libanaise de la Mode and ABC aims to empower Lebanese designers, strengthen the country’s creative industries, and position Lebanon as a global fashion force.
The Fédération Libanaise de la Mode (FLM) and ABC have announced a landmark strategic partnership that promises to reshape Lebanon’s creative and cultural landscape and elevate the future of Lebanese fashion. Formalised through a long-term Memorandum of Understanding, the collaboration aims to strengthen Lebanon’s creative industries by empowering local designers, nurturing innovation, and expanding national artistic visibility on the global stage. Together, FLM and ABC are building a unified, future-focused ecosystem that supports Lebanese designers by increasing visibility, providing structured development, enabling commercial pathways, and offering a dedicated platform to showcase their work.
As part of the agreement, ABC will serve as the exclusive mall partner for the FLM, enabling the rollout of in-store activations, designer showcases, creative incubators, limited-edition capsules, and a series of public-engagement experiences celebrating Lebanese creativity and craftsmanship.
This partnership is envisioned as a long-term framework that elevates Lebanese talent not only through exposure but through sustainable, strategic support. By combining FLM’s industry leadership with ABC’s influential national presence, the collaboration creates meaningful opportunities for designers to grow their brands in a resilient, competitive market. It also reinforces the role of Lebanese fashion as a cultural asset that contributes to economic regeneration, national pride, and international recognition—an important step as Lebanon continues to rebuild its creative economy.
Mohammed Aqra, Chief Strategy Officer and Co-Founder of the Fédération Libanaise de la Mode, said: “This partnership with ABC strengthens our mission to build a coherent, future-driven ecosystem for Lebanese designers. ABC is one of the country’s most influential platforms, and together we are creating pathways that give our talent real visibility, commercial opportunity, and a stage that reflects the excellence of Lebanon’s creative industry.” Elie Hawa, Chief Retail Officer at ABC Lebanon, added: “We are proud to collaborate with the Fédération Libanaise de la Mode on initiatives that support, promote, and celebrate Lebanese creativity. This partnership aligns with our longstanding commitment to nurturing local talent and contributing to the cultural and economic vitality of Lebanon’s creative industries.”
As the partnership takes shape, both institutions will work closely to develop programming that reflects Lebanon’s distinct design identity, its heritage of craftsmanship, and its capacity for innovation.
