FENDI has announced the reopening of its renovated boutique in Dubai Mall’s Fashion Avenue.
After originally opening in 2018 the boutique has now undergone a huge renovation including a vertical expansion allowing it to double in size. The store embodies the entire FENDI universe with women’s and men’s full collections showcased in a grandeur atmosphere.
Designed by FENDI’s internal architecture department the flagship store opens with a silver and champagne-coloured metal façade offers a modern reinterpretation of classic Roman patterns, with the two floors connected by a geometric diagonal and glass windows emphasized by LED arches, an iconic FENDI signature recalling those of Palazzo della Civiltà Italiana – FENDI’s Rome headquarter. The glass windows are embellished with iconic Karl Lagerfeld sketches, bringing colour and life to the entrance.
The ground floor features a gallery-like space, showcasing the latest bags and accessories. Find exclusive limited edition pieces and rare leather goods. The interior emphasizes FENDI’s design codes and distinctive dualism, alternating materials and patterns through elements of marble, pink steel and ivory Pequin backdrops. Italian Arabescato Vagli marble is also present throughout, elevating the space.
The furniture features classic pieces by FENDI Casa and bespoke brass and Marmo di Rima display tables by Italian artist Roberto Sironi. In the centre of the room, an avant-garde handmade 3D glass focus with gold leaf inside, a luxurious and innovative first-time installation exclusive to the Dubai Mall boutique.
The women’s ready-to-wear area is illuminated by a soft palette of ivory and pink, accentuated by hues of warm champagne tones and featuring precious Cristallo Tropicale marble tables. The men’s space opts for more masculine tones, with green and camel shades, featuring a green Patagonia marble table and a handmade silver plaster back panel with FF motif. The boutique presents exclusive leather goods for men, including the Soft Trunk Baguette.
Moving upstairs, an impressive elevator made of glass and gold specks will take you to the second level where you will find a series of exclusive rooms. The Yellow Diamond Room offers a golden display of exotic leather goods and iconic FENDI Fur pieces, the White Diamond Room showcases the latest Couture collection and boutique-exclusive Japanese-inspired pieces. The Amber Room hosts an exclusive MTO service and the Sapphire Room offers a special display for the FENDI Gems.
The store is also currently housing the Fine Jewellery collection designed by Artistic Director of Jewellery Delfina Delettrez Fendi exclusively for FENDI The Dubai Mall Boutique re-opening. Nuanced with the FF logo, a House icon sketched by Karl Lagerfeld in 1965, the capsule is a bodily expression of graphic lines in movement reinterpreting the symmetry of the double ‘FF’ and FENDI First single inverted ‘F’ in 18k yellow gold and diamonds.
As a homage to both the boutique reopening and the 25th anniversary of the iconic Baguette bag, FENDI launches another exclusive set: a silver Baguette with matching FENDI First slingback heels, solely available at the Dubai Mall.
The FENDI boutique is now open at Fashion Avenue, The Dubai Mall.