Giorgio Armani Launches Its Latest Ski Collection in St Moritz

Lindsay Judge   |   12-12-2022

Giorgio Armani presented the Giorgio Armani Neve Fall Winter 22 – 23 collection on 11th December with a beautiful show in St Moritz.


Held at the St Moritz Olympic Stadium in the presence of Mr Armani, it showcased the brand’s latest ski and outdoor-wear designs for men and women, combining fine craftsmanship with technical fabrics and functional pieces.



Comprising of pieces that make up the ultimate mountain wardrobe the collection is dedicated to moments in the mountains with a focus on outerwear and sport while reflecting the styles and elegance of the brand with a strong heritage imprint. Giorgio Armani references the first Neve collection launched in the nineties and the design aesthetic of that time.



The Italian brand chose the historical setting which has been the setting for two editions of the Winter Olympic Games because of its impactful and distinctive design which perfectly matches that brand’s style, complete with impressive surroundings and beautiful light. Guests were seated on minimal wooden seats while an external façade featured mirrored panels and metal details in light gold.



For the occasion, the Giorgio Armani boutique in Via Serlas presented a special set-up in line with the show concept, featuring mirrored elements to reflect the surrounding environment and panorama.



The Giorgio Armani Neve tour will continue throughout the winter season with stops in other prestigious ski resorts in Europe: Megève (from 6 December 2022 to 30 March 2023), Verbier (18 December 2022 to 18 March 2023) and finally Courchevel (11 February to 7 April 2023).