The much-anticipated Giorgio Armani Love has finally arrived in the Middle East.
After launching in 2022 at Art Basel in Miami, and recently in Paris, Giorgio Armani Love has arrived in Dubai. This project combines art, fashion and technology to create a multi-dimensional conversation around love.
A spokesperson for the house said: “Love means freedom, unity, peace and respect. Something to experience and share, that inspires people. The Giorgio Armani Love project shares this universal message of love. A message – a reflection – that comes from art and fashion, and allows more and more people to become involved thanks to technology.”
As part of the project, a varied selection of garments and accessories will be presented exclusively at the Giorgio Armani Dubai Mall Pop-up boutique between today, 30th October and 10th November.
The collection combines luxurious and elegant with sportswear: for women, the offer includes knitwear and technical silk cady pieces paired with wide trousers and long skirts, as well as sweatshirts made of silk jersey, and fluid suits; for men, knitwear and jerseys are presented with elegant yet casual trousers, or with five pockets, and leather blousons.
The collection is marked by a special colour palette ranging from cobalt blue to aqua green and white.