The house of Giorgio Armani is celebrating its late founder and his incredible fifty years of creativity with a landmark exhibition at Milan’s Pinacoteca di Brera.
‘Milano, per Amore’ is set to open tomorrow, on the second day of the city’s Fashion Week, 24th September, and will run until the 11th of January 2026, presenting over 120 garments set among masterpieces of Italian art from the Middle Ages to the nineteenth century.
The show reflects Armani’s deep connection with the Brera district, where he has chosen to live and work, drawn to its blend of culture, vitality, elegance and artistic freedom. In 1993, the Academy of Fine Arts acknowledged this relationship by awarding Armani an honorary title for the coherence of his stylistic research and the rigour uniting function with imaginative invention.
The exhibition has been organised in collaboration with ARMANI/Archivio, which preserves and promotes Armani’s vision. The selection highlights recurring themes that define his style: a reinterpretation of tailoring, a measured use of decoration, a restrained palette of neutral yet nuanced tones, and the richness of techniques, finishes and embroidery. These works are displayed on invisible mannequins, allowing the garments themselves to suggest the human form.
Angelo Crespi, Director of the Pinacoteca di Brera, said: “Giorgio Armani represents one of the highest pinnacles of Italian creativity, expressed in the essentiality and rigour of form. He embodies the character of Milan most fully. That is why I believed it was right and proper to celebrate the Maison’s 50th anniversary at the Pinacoteca with an exhibition that highlights his extraordinary talent and inimitable style.”
Deputy Director Chiara Rostagno added: “Fashion as decorative art is welcomed at Brera. It will be a singular event: a dialogue between Giorgio Armani, the museum and its artistic heritage, conveyed through a selection of his creations.”
For Armani, the exhibition is also an educational gesture. As he wrote in Per Amore: “An exhibition can be seen in two different ways. On the one hand, there’s the immediate satisfaction of the creator’s ego. On the other, there’s the educational value, the unique testimony that is offered not only to the public through your work, but above all to young creatives.”
This marks the first time the Pinacoteca has placed fashion at the centre of its educational mission, integrating it into a wider dialogue with art history.
