Givenchy has released its Fall-Winter 2025 campaign under the creative direction of Sarah Burton. The campaign marks Burton’s first collection for the French fashion house since taking on the role of Creative Director.
Photographed by Collier Schorr, the campaign reflects Burton’s focus on celebrating women in an authentic way. “The beauty of all women inspires me, including my team. I wanted to capture the brilliant women I work with amongst the cast, real moments with everyone working together,” said Burton.
The shoot includes Burton’s long-term collaborators, stylist Camilla Nickerson and make-up artist Lucia Pieroni. The imagery highlights multi-generational womanhood by featuring not only the models but also members of the creative team, including Schorr herself. The approach focuses on candid, unposed moments such as laughter and conversation, aiming to convey an empowering energy.
The campaign credits feature Camilla Nickerson as stylist, Jess Hallett for casting, Olivier Schawalder for hair, Lucia Pieroni for make-up and Ama Quashie for nails. Ferdinando Verderi served as campaign creative director.
The cast of models includes Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Kaia Gerber, Eva Herzigova, Emeline Hoareau and Liu Wen. Each appears within the candid series of images that underline Burton’s collaborative ethos.
The Fall-Winter 2025 campaign provides a visual statement of Burton’s vision for Givenchy, focusing on the collective process behind fashion imagery and the diverse women who bring it to life.
