Gucci Appoints a New Creative Director

Lindsay Judge   |   28-01-2023

It was announced today that Italian designer Sabato De Sarno will assume the role of Creative Director at Gucci.


De Sarno will present his debut runway collection at Milan Women’s Fashion Week in September 2023.


Sabato De Sarno began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009. He was most recently Fashion Director of Men’s and Women’s collections at Valentino.


Marco Bizzarri, President and CEO of Gucci, said in a statement: “I am delighted that Sabato will join Gucci as the House’s new Creative Director, one of the most influential roles in the luxury industry. Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience. I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalizing on its rich heritage.”


François-Henri Pinault, Chairman & CEO of Kering, said: One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci remains one of the most iconic, prominent and influential luxury houses in the world. With Sabato De Sarno at the creative helm, we are confident that the House will continue both to influence fashion and culture through highly desirable products and collections, and to bring a singular and contemporary perspective to modern luxury.”


Sabato De Sarno added: “I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”

The announcement was made via Gucci’s social media accounts. De Sarno is thought to begin his role in the coming months, working on the Spring/Summer 2024 collections.