Luxury brand Gucci has collaborated with British singer-songwriter and actor, Harry Styles in its next playful capsule collection, HA HA HA.
Harry Styles first rose to stardom after being selected as a member of the British pop band ‘One Direction’. In more recent years, since the band split in 2015, Harry has pursued his own solo musical ambitions and has developed his own sense of unique style, influencing others in the fashion industry.
Over the years, Harry has built a friendship with the Creative Director of the Gucci Fashion House, Alessandro Michele and together the pair have created a new Gucci capsule collection that represents the landing place of an inventive two-person journey between the friends. The playful collection was revealed during the Milan Fashion Week and is designed to act as a herald of new visions of beauty, crafted with liberating codes that eliminate the ritual complexities of fashion.
The capsule is titled ‘HA HA HA’ and was smartly created as a joining of the first initials of their names; Harry and Alessandro and symbolizes the onomatopoeic sound of joy and laughter.
“Harry has an incredible sense of fashion,” said Alessandro Michele. “The idea of working together came to me one day while we were talking on the phone: I proposed creating a ‘dream wardrobe’ with him, starting from those small oddities that come together in childlike visions. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring.”
Jackets, coats, pants, shirts, and accessories are featured within the collection, with interesting prints, patterns and images that transport us to childhood memories and historic fashions. This collaboration is a clever fusion between the Gucci codes and Creative Director’s vision, and the singer-songwriter’s creative dreamworld.