Gucci’s New Campaign is Inspired Scenes From Iconic Movies

Lindsay Judge   |   27-08-2022

Gucci’s new “Exquisite” campaign was inspired by filmmaker Stanley Kubrick, recreating iconic scenes from his films in the Gucci way!


With a concept created by Alessandro Michele the new series of images which showcases the fall/winter 2022 collection in settings that reflect scenes from iconic movies such as The Shining, Eyes Wide Shut, 2001: A Space Odyssey and more.”



“The “Exquisite” campaign is my tribute to cinema and to one of its brightest maestros, Stanley Kubrick. A philosophic filmmaker who, better than others, emanated the magic of that inextricable knot through which cinema exudes life and magnifies it.” Said Michele.


“As an act of love, I decided to reinhabit Kubrick’s films, pushing to the core this incendiary approach. I took the liberty of disassembling, blending, grafting and reassembling them. Sticking to my creative praxis, I seized those movies, populating them with my clothes.” He explained.



See more of the collection below: