For the Dior AW24-25 collection, Maria Grazia Chiuri chose to highlight the “Miss Dior” era, first dreamed up in 1967 by Marc Bohan and Philippe Guibourgé.
Adorned with unique design and graffiti, the logo appears on a selection of ready-to-wear pieces, shoes and the iconic Dior Book Tote along with this season’s exclusive novelty; the Miss Dior bag.
The signature “Miss Dior” logo runs through the looks, invoking the notion of transmission between two eras, two generations, and two fashion worlds.
Emblazoned with compelling graffiti, it appears on t-shirts, jackets, scarves, Walk’n’Dior sneakers and the iconic Dior Book Tote.
Re-imagined as a mesmerising code, it adorns bobs, clutches and even the Miss Dior bag, this season’s exclusive novelty.
Its emblematic graphics are also featured on a series of metallic details – functional or decorative – that punctuate the silhouettes like an audacious credo; a couture symbol notably distinguishing Miss Dior shoes, jewellery, belts, and eyewear.
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