During the first three months of 2025, Abu Dhabi has become a key hub for luxury pop-ups
Louis Vuitton
Louis Vuitton
Louis Vuitton partnered with Abu Dhabi Investment Office for a special activation, showcasing the House’s spirit of travel and exceptional craftsmanship. Savoir Rêver (Crafting Dreams), which took place at Anantara Santorini Abu Dhabi from February 7th to 15th, featured some of Louis Vuitton’s most exclusive pieces, inviting clients to immerse themselves in the Maison’s universe.
Hosting clients by appointment only, Louis Vuitton unveiled key pieces from its various collections, including high jewellery, high watchmaking, loose stones, hard-sided luggage, objets nomades, leather goods, exotics and ready-to-wear. The creative concept invites clients on a journey that blends the brand’s history with travel and it’s heritage of fine savoir-faire. Immersive activations throughout the event are designed to engage all senses, with private consultations and personalised presentations tailored to the unique tastes of each guest. The carefully curated selection of products represents the pinnacle of the House’s tradition of celebrating bespoke creations.
“Abu Dhabi continues to lead the way in luxury retail, and together with Louis Vuitton, we are delighted to bring Savoir Rêver to the capital. The dreamlike exhibit embodies the Maison’s spirit of artistry and adventure while reinforcing the emirate’s commitment to offering extraordinary, future-defining luxury experiences.” Said Noura Al Foulathi, Abu Dhabi Investment Office.
Prada
Prada hosted the latest edition of its Prada Mode activation in Abu Dhabi on from11th to 14th February. The 11th iteration of the global event took place at the MiZa neighbourhood in Mina Zayed and acted as a cultural space, bringing together the worlds of art, fashion, technology, history and more. Curated in collaboration with multidisciplinary artist Theaster Gates, the space at MiZa was transformed into an architectural structure consisting of areas for talks and discussions, dining, educational experiences and more.
Anchored in the format of a circle within a square, a cylindrical structure situated in the middle of the space created a boundary between the realms, dividing the room in two. Acoustic music sets, fostering a sense of contemplation, introspection, and conversation, characterised the interior of the cylinder, while the space at the exterior was defined by a boisterous atmosphere with live performances and DJ sets. The musical program for the interior and exterior zones was co-curated by Gates and NTS, a space for radio and creative projects founded by Femi Adeyemi. The cultural programming curated by Myrna Ayad focused on local and regional talent, with conversations and performances highlighting the multivalent expressions, traditions, intelligence, creativity, and contributions of Arab women.
The event was open to the public for the second half, while the first two days were reserved for VIP guests.
Roger Vivier
French accessories house Roger Vivier hosted an exclusive three-day event in partnership with Abu Dhabi investment office, inviting clients to discover the Spring/Summer 2025 collection at Jardin à la Vivier’. Taking place from 4th to 6th February, the presentation saw the capital’s Umm Al Emarat Park transformed into a Parisian garden, and guests were invited to discover the collection as well as enjoy dinners curated by Balbosté, offering a multisensory experience of style, taste, and artistry.
Inspired by outdoor elegance, the presentation also incorporated natural materials such as raffia, woven wicker and canvas, paired with luxurious embellishments like crystals, sequins and rhinestones. “Our collaboration with Roger Vivier brings the Maison’s unique perspective to Abu Dhabi, with the stunning Umm Al Emarat Park selected as the debut venue. This extraordinary event underscores Abu Dhabi’s growing reputation as a global hub for innovation in luxury retail, with its dynamic cultural scene and world-class infrastructure making it the ideal destination for this showcase,” says Noura Al Foulathi, Abu Dhabi Investment Office.
Designed by Creative Director Gherardo Felloni, the Spring-Summer 2025 collection features some of Roger Vivier’s most iconic creations, including the Belle Vivier slingback and I Love Vivier pump. The new Belle Vivier bag, a reinterpretation of travel luggage from the 1930s, also makes its debut, highlighting the brand’s exceptional savoir-faire in every single detail.
