Sustainability has become a big buzz word in fashion with brands like Stella McCartney and Brother Vellies focusing on delivering exceptional pieces with minimum cost to the planet.
Many labels, some ethical from the get-go, have taken important steps in their production and manufacturing that prevent harmful human right practices, reduce the carbon footprint while keeping style in mind. After all, ‘66 percent of global millennials are willing to spend more on brands that are sustainable,’ according to Business of Fashion.
Whether they’re re-using plastic bottles cleared from oceans for shoes, working with ethical leather, enlisting local artisans like All Things Mochi, or making clothes solely from pre-existing textiles and clothes, these are just some of the things you can consider when making your next purchase. Also, eco doesn’t mean boring as many designers have proven so already, including McCartney and Reformation.
Look for brands that use organic and natural fibres like linen and PET fibers.
Some might offer to up-cycle unloved garments to make new products.
Shopping made-to-order brands helps prevent mass production and wastage.
Some do more than make clothes. Pour Les Femmes, for example, was started by actress and activist Robin Wright and aims to support women who have survived violence in Congo by teaching them sewing skills. Proceeds go back directly to these women.
You’d be amazed at what can be made from plastic and even sugar cane so do your research.
Transparency is key for the brands to push the message of sustainability, so see how much the label your shopping with shares on their platforms. Everlane and Brother Vellies are the perfect examples.