As part of Les Journées Particulières 2022 an initiative brought to life by LVMH, Fendi has opened the doors of its factories across Italy including the iconic Rome Palazzo Fendi and the new leather goods and shoe Factories across the country.
The initiative which is happening across the LVMH Group’s brand on 14th, 15th, and 16th 2022 will see 52 Maison will open their doors to the public, granting free access to exclusive and unique places usually closed to the public.
For the occasion, Fendi will open and officially inaugurate its two newest factory locations: the Fedni Factory for leather goods in Capannuccia near Florence and the FENDI Factory shoe manufacture in Fermo, Marche together with the in-store Fur Atelier and Fendi Privé private Apartment in Palazzo Fedni Flagship Boutique in the heart of Rome.
These new factories highlight the importance for the Roman luxury house to invest and bring up the values of Made in Italy while making craftsmanship attractive for future generations, as well as its commitment towards corporate social responsibility. The two new factories are designed to be as environmentally neutral as possible. Initiatives within the buildings include making maximum use of natural daylight with part of the electricity generated from solar panels.
The Fendi Factory in Capannuccia will feature a special a permanent photographic exhibition with the history of Fendi Factory and focus on sustainability, together with a special temporary set-up to pay homage to craftsmanship and artisanal excellence, showcasing some of the Fendi ‘hand in hand’ Baguette bags, a project that involved working with local artisans across Italy.
In addition, the works of the DIS-CYCLING project – The seductive allure of creativity in sustainability, a collaboration between Fendi and Istituto Marangoni Firenze, together with New York-based artist Sarah Coleman mentoring students from the Florentine school that have worked to recover materials previously used in the Maison’s window installations, will be showcased within the exhibition space at Fendi Factory in Capannuccia.
Rome’s Palazzo Fendi, located at the very centre of the eternal city, is the Maison’s flagship boutique. Throughout this period Leather goods artisans will work live from the boutique while creating a Fendi bag and a special set-up will be dedicated to the Fendi ‘hand in hand’ Baguette bags from Basilicata and Marche regions from Wave 2 of the project. The exclusive Fendi Privé private Apartment overlooking Largo Goldoni and Via Condotti will also be open for the occasion.
Find out more about Fendi’s operating locations, interact with the artisans and discover the magic behind the most exclusive products from October 14th to 16th from 10.00 am to 6.00 pm by booking a visit on https://www.lesjourneesparticulieres.it/2022/
