Kids In Style! Discover the New FENDI Kids Campaign

Lindsay Judge   |   24-08-2022

The new FENDI Kids collection is inspired by the classic preppy college style. Offering the “back to school” look in the FENDI way, the latest collection will allow little ones to express their inner fashionistas.

 

From sporty to casual pieces and knitwear the collection features the same craftsmanship and attention to detail that we have come to expect from the women’s and men’s collections.

 

 

This season the boy’s and girl’s offerings include College-inspired pleated mini-skirts, striped polo-neck sweaters, Bermuda shorts and wool cloth bombers reinterpreted in FENDI style, acquiring shades of Yale blue, Stanford red and Columbia green.

 

 

Macro college stripes and checked prints are mixed and matched in unexpected ways, together with the reinterpretations of the FENDI logo as a college symbol and as a pennant, recalling the typical American universities garments while a small sailor collar on the back of the shoulders recalls the world of Asian school uniforms, as seen on coats and shirts for both boys and girls.

 

 

Throughout the collection materials, prints, logos and colours are combined in unique and unexpected ways from girl’s dresses that are half fleece with a teddy bear print, and half corduroy in a contrasting tone, to a solid forest green hoodie is mixed with a padded checked shirt, creating a boy’s jacket that is perfect for the autumn season.

 

Printed T-shirts feature the cartoon characters – Travis and Margot dolls, the Teddy Bear and Fendirumi – are captured while playing sports.

 

 

A yellow FENDI basketball completed with a bag to carry it crafted from Econyl®, a particular and innovative nylon fibre 100% regenerated from waste that would otherwise pollute the earth.

 

The FF logo multicolour doodled Fun Fair print taken from an upcycled jacquard from the archives is the starting point for a unisex capsule. Bombers and Bermuda shorts for boys, dresses, and skirts for girls with matching sandals, and rompers from the baby line all present the colourful pattern, as well as t-shirts with the FENDI Roma logo embroidered in the same style.

 

 

Unisex leisurewear ensembles with a sporty flair are crafted from warm cashmere and present the FENDI Roma logo on the front, to keep the little ones warm while maintaining maximum comfort and freedom of movement. A hooded sweater is paired with tracksuit pants in the tones of camel, melange grey and pink. Knitwear is characterised by an all-over FF logo pattern, made with a crocheted look, in tonal or contrasting hues.

 

 

In accessories, FENDI has kids ready to go back to school with an unexpected collaboration with Fabriano, one of the oldest paper producers in Italy. The collection features coloured pencils, and notebooks, as well as a pencil case in yellow FENDI Pack leather or with the brown FF logo pattern in PU. The same print can be found on the trolley backpack with hidden shoulder straps, to be used in both ways and carry everything that is necessary to restart the academic year.

 

 

Shoes include Colibrì and Maryjane vinyl ballerinas for girls and velvet and suede sneakers for boys. Unisex classic loafers that present the FENDI O’Lock logo on the upper. The latter, together with a Chelsea boot with the same logo detail, are part of the Mini Me story, being the same as the Women’s collection

 

Shop at FENDI outlets across the region.

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