Global entrepreneur and cultural icon Kim Kardashian has been spotted wearing Swarovski in Disney’s latest TV series, All’s Fair (2025).
In one of the show’s key scenes, Kardashian appears wearing the brand’s futuristic Constella choker, a striking piece that captures Swarovski’s hallmark fusion of craftsmanship and modern glamour.
The Constella design, defined by its intergalactic sparkle, embodies the brand’s signature approach to contemporary elegance. Its appearance in the series underscores Swarovski’s evolving presence in both fashion and entertainment, reinforcing its connection with global icons and cultural tastemakers.
Kardashian’s choice of Swarovski in All’s Fair marks another milestone in the brand’s long-standing engagement with the worlds of film, fashion, and celebrity style. Known for her influence across beauty, business, and media, Kardashian’s collaboration with Swarovski highlights the brand’s enduring relevance among the most recognisable figures in pop culture today.
The moment also aligns with Swarovski’s creative direction, which continues to bridge heritage craftsmanship with forward-thinking design. Since its founding in 1895 in Austria, Swarovski has been a leader in precision-cut crystal and jewellery design. The company today produces not only jewellery and accessories but also home décor, Swarovski Created Diamonds, and zirconia.
Represented in more than 140 countries and operating over 2,300 boutiques, Swarovski employs around 18,600 people globally. The brand forms part of the Swarovski Group, alongside Swarovski Optik and Tyrolit. Sustainability remains central to its mission, with initiatives spanning circular innovation, responsible production, and philanthropy through the Swarovski Foundation, which supports environmental and social causes.
By featuring in All’s Fair, Swarovski continues its legacy as a “Master of Light,” illuminating the intersection of culture, entertainment, and design. Kardashian’s appearance in the Constella choker reinforces the brand’s commitment to celebrating individuality, self-expression, and the art of adornment for a new generation of luxury consumers.
