Luxury Spanish fashion house Loewe has opened its first store in Kuwait City.
Loewe has opened its first ever store in Kuwait, located in the Avenues Mall in Kuwait City. Opening in the country’s largest shopping centre the new store will offer the full men’s and women’s ready-to-wear and accessories collections. Designed under the direction of the brand’s Creative Director Jonathan Anderson the new 240 square metre store will embody the brand’s retail design philosophy which can already be seen in stores throughout the world.
A spacious yet intimate environment, the new store will present LOEWE’s products alongside works from the brand’s art collection. The intention is to echo the relaxed atmosphere one might experience at an art collector’s home. The interiors feature high quality materials including campaspero stone, marmorino and smooth concrete on the walls, floors and podiums. Hand braided maple wood and crafted pink and white ceramic walls give a touch of modernity.
Traditional ceramic bowls known as Lebrillos are hung on the concrete internal walls. Historically used for cooking these large dishes have become decorative objects and were featured in the brand’s Salone de Mobile presentation in 2019. In keeping with the character of LOEWE’s retail design, specially-selected pieces will furnish the space including a natural jute rug and handmade wool carpets from Spain depicting the Derbyshire Landscape, Day and Pink House Cumbria by British graphic artist John Allen. Suspended above the podiums there is a Mercury Ball chandelier by Lutyens Furniture and Lighting.
The artworks exhibited in-store represent the brand’s deep commitment to the arts and feature artists who, in many cases, have a long-standing relationship with the brand. On show at the LOEWE Avenues Mall will be Hatate 11 (2015), a sculpture by Japanese glass artist Yoshiaki Kojiro whose work earned a special mention at the 2017 LOEWE Craft Prize thanks to his innovative use of the material.
