Louis Vuitton Brings Its Latest Campaign to the Middle East

Lindsay Judge   |   21-11-2021

Louis Vuitton continues to celebrate the Maison’s core values with the next stop of an ongoing voyage with a new campaign set in Jordan.


After shooting in Milos, Greece, photographer Viviane Sassen travelled to Jordan’s archaeological site of Petra and the desert valley of Wadi Rum to capture an odyssey of imagination for the latest campaign.



Travel has always been at the heart of Louis Vuitton since the beginning, and for the house, travel means transcending the physical exploration of a destination to embrace inner journeys and give way to introspection.


In collaboration with an entirely local cast, dreamlike settings are photographed by Viviane Sassen as they come to life translating the core values of the Maison into imagery: the Art of Travel, dreams and escapism, transmission, the surpassing of self and optimism.




Images Courtesy of Viviane Sassen by Louis Vuitton