Mahraa Alshamsi Founder Of Bivalve On Balancing Tradition, Heritage And Modernity In Her Designs

Lindsay Judge   |   14-10-2024

When Mahraa Alshamsi founded UAE-based luxury footwear brand Bivalve, she embarked on a journey that would seamlessly blends Emirati heritage with contemporary design, all while ensuring the highest standards of craftsmanship.

With a vision to push the boundaries of modern footwear, Alshamsi channelled her passion for design into creating a brand that reimagines classic shapes and styles through a modern lens, infusing them with rich cultural accents. Bivalve is a celebration of tradition and innovation, sparking a dialogue between the past and the present. Though still in its early stages, Alshamsi’s ambition to transform the UAEs footwear industry is clear, and her aspirations for the brand’s growth are as bold as her designs. We delve deeper into her journey.

Tell us a little about your footwear brand, Bivalve and how it came to life.

Bivalve is the manifestation of my deep-rooted passion for storytelling through design. The brand was conceived not just as a footwear label but as an artistic journey that marries the opulence of luxury with the soul of cultural heritage. The spark was ignited when I first challenged myself to design a pair of shoes—a challenge that quickly transformed into a love affair with the craftsmanship and storytelling potential of footwear. Bivalve emerged from this love, as a brand that captures the essence of Emirati tradition while reimagining it for the modern woman, resulting in designs that are as meaningful as they are beautiful.

What can you tell us about your latest collections?

Our latest collections are an ode to the delicate interplay between nature and human artistry. One of the crowning jewels is the “Pearl Bloom” from the Art Blooms Collection—a design that intertwines the purity of pearls with the elegance of florals, symbolising the grace and resilience of women. Each piece in this collection is a carefully crafted narrative, blending intricate details with luxurious materials to create footwear that feels like an extension of the wearers inner strength and beauty. These arent just shoes; theyre wearable sculptures that invite you to step into a world where nature and luxury coexist.

How does the UAE and your culture inspire your designs?

The UAEs rich cultural tapestry is the heartbeat of Bivalves designs. From the majestic palm trees that symbolise endurance and growth to the intricate patterns found in traditional Emirati art, my homelands heritage is woven into every pair of shoes I create. My designs are a tribute to the timeless elegance of Emirati culture, reinterpreted through a modern lens. I strive to capture the spirit of the UAE—its strength, its beauty, its history—and translate it into footwear that tells a story, connecting the wearer to a deeper sense of identity and tradition.

Where did your passion for design come from?

My passion for design was born from a moment of self-discovery during my final year of business studies. What started as a personal challenge to create something unique quickly blossomed into a realisation that design is a powerful medium for storytelling. The more I immersed myself in the world of shoe design, the more I fell in love with the idea that shoes could be more than just functional items—they could be vessels of expression, symbols of individuality, and even works of art. This realisation fueled my desire to turn my passion into a profession, leading to the birth of Bivalve.

What do you believe is unique about your brand?

Bivalve stands out for its ability to blend cultural heritage with contemporary design, creating footwear that is as rich in meaning as it is in style. Our brand is unique because its not just about luxury; its about creating a connection between the wearer and the story behind each pair of shoes. The palm tree heel, for instance, is more than just a signature design—its a symbol of resilience, growth, and the beauty of the UAE. Moreover, our commitment to sustainability and ethical craftsmanship ensures that every product is made with integrity, aligning with the values of todays conscious consumers.

Who is the woman who walks in Bivalves shoes?

The woman who walks in Bivalves shoes is a modern muse—she is confident, culturally aware, and deeply connected to her roots, yet unafraid to forge her own path. She is someone who sees fashion as a reflection of her inner self, a means to express her individuality and strength. This woman values the stories behind the pieces she wears, appreciating the blend of tradition and innovation that Bivalve represents. She walks with purpose, elegance, and an innate understanding that true luxury lies in authenticity and craftsmanship.

How do you balance comfort and style in your designs, and what do you think women are looking for from their footwear today?

In todays world, women seek footwear that transcends mere aesthetics—they want pieces that empower them, combining unparalleled style with uncompromising comfort. At Bivalve, this balance is achieved through meticulous attention to detail in both design and construction. Every curve, and every stitch is carefully considered to ensure that our shoes not only look stunning but also provide the support and comfort needed for all-day wear. We use only the finest materials, chosen for their luxurious feel and durability, ensuring that every pair of Bivalve shoes delivers both the elegance and ease that modern women demand.

Tell us more about your design process and the choice of materials.

My design process is a journey of discovery, where each step is guided by a desire to create something that is both beautiful and meaningful. I start with inspiration, often drawn from nature, art, or the rich cultural heritage of the UAE. From there, I sketch my ideas, focusing on how each design can tell a story while remaining functional. The choice of materials is equally thoughtful—I work exclusively with suppliers who share my commitment to quality and sustainability, selecting leather components that enhance both the aesthetic and comfort of the final product. Each shoe is a labour of love, a testament to the artistry and craftsmanship that defines Bivalve.

Who or what inspires you?

Inspiration for me is a confluence of influences—my fathers unwavering support, the timeless elegance of iconic designers like Jimmy Choo, and the natural worlds inherent beauty. Im particularly inspired by the resilience and grace of the women who wear my designs; their strength and confidence fuel my creativity. The palm tree, with its deep roots and ability to thrive in harsh conditions, serves as a powerful metaphor in my work, reminding me of the importance of staying grounded while reaching for the sky. These inspirations come together to create designs that are not just beautiful, but also deeply resonant with meaning.

Whats the biggest challenge you face today?

The greatest challenge I face today is navigating the delicate balance between honouring tradition and embracing innovation. As a designer, Im constantly striving to create pieces that are fresh and forward-thinking while staying true to the cultural narratives that inspire me. Additionally, in an industry thats rapidly evolving, maintaining a commitment to sustainability and ethical production is both a challenge and a responsibility. However, these challenges push me to continually refine my craft, ensuring that Bivalve remains a brand that stands for integrity, quality, and timeless design.

What would you like to achieve with the brand looking ahead?

Looking ahead, I envision Bivalve becoming a global ambassador of elegance and cultural fusion, known not just for our distinctive designs but for the stories they tell. I aim to expand our presence in international markets, introducing more women to the unique blend of luxury and heritage that defines our brand. I also plan to continue innovating, developing new collections that push the boundaries of design while staying true to our core values of quality and sustainability. Ultimately, my goal is for Bivalve to be recognised as a brand that empowers women, celebrates cultural diversity, and redefines what it means to be truly luxurious.

What message would you send to our readers to help them understand more about the brand?

Bivalve is more than just a footwear brand—its a journey into the heart of culture, craftsmanship, and creativity. Each design is a chapter in a larger story, one that speaks of heritage, elegance, and the power of self-expression. When you wear Bivalve, youre not just wearing a pair of shoes; youre stepping into a narrative that honours the past while embracing the future. We invite you to explore this world with us, to discover the beauty of tradition reimagined, and to walk in shoes that are as unique and inspiring as you are. 

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