Starting tomorrow, a new edition of Max Mara Coats! exhibition will open in Seoul, Korea, and is completely dedicated to over 60 years of history of the brand.
To celebrate the latest edition, a special look has been designed that you can shop across all stores. The outfit focuses on a coat in pure camel’s hair with brass colour lining styled with a shirt with crystal buttons and an elegant pencil skirt.
Worn by everyone from Kate Middleton to Gigi Hadid, Max Mara coats have become iconic enough for the brand to create a tribute with Seoul being the latest host. The exhibition will be housed inside a monumental dome inspired by the utopian architecture of Étienne-Louis Boullée and will present a completely new overview of the Max Mara Heritage. Over ninety coats are on show starting from the first ones from the 50s to the more recent ones that walked the Milan runway, and of course the iconic 101801 style.
Traveling to Seoul might be a stretch, but adding an iconic coat to your winter wardrobe is a chic way to join in with the celebrations.