Dior’s Cruise 2024 collection was presented in Mexico City on May 20. Designed by Creative Director Maria Grazia Chiuri, the designer described the location as a “place of the soul.”
Chirui was inspired by the work of Mexican surrealist artist Frida Kahlo. Known for her portraits and self-portraits, Kahlo was inspired by her country’s pop culture, and her unique approach to her artworks made them forever modern.
Kahlo was also known for her clothing choices, which became another creative outlet for her. She often wore traditional Tehuana dresses combined with various contemporary elements, perfectly transcending cultures, genders and eras.
Inspired by this unique style, Kahlo’s style choices can clearly be seen throughout the collection. Chiuri also chose an apt location to present the show, the Antiguo Colegio de San Ildefonso, where the Mexican painter studied and also met her husband, Diego Rivera.
The designer combines bold prints and colours with hemp and silk lace, original embroideries and delicately constructed designs.
Masculine pieces are paired with elegant garments, mirroring Kahlo’s iconic style. Some pieces were more literal than others, with designers reflecting pieces worn by the artist and others taking elements of her style.
Once again, she chose to work with local talent to help bring her vision to life, this time partnering with Mexican artisans who created elements of the collection by hand, from weaving to embroideries.