Prada presented a milestone collection today that saw the first offering designed by Miuccia Prada and new Co-Creative Director Raf Simons.
While this collection was clearly Prada, Raf’s influence was undeniable. A dialogue between the two creatives the women’s offering represented a myriad of possibilities and the start of things to come.
Clean lines, graphic statements and the exploration of the notion of the uniform and the ways in which it can be interpreted. Clothes are pared-back, refined, focussed, without superfluous decoration: shell tops, straight pants, overcoats in industrial re-nylon, constructed using couture techniques, suits executed in fleece.
Artworks were created by Peter de Potter, a long-term collaborator of Raf Simons. They explore ideas of thought and process – returning, again, to the relationship between information, technology and humankind, but also, wider, of thought itself as first an inner monologue, then an outer dialogue, another exchange of ideas. These prints are used as graphic forms of contrast.
The virtual fashion show embrace technology; something we have come to rely on in the current situation. A flurry of cameras followed each of the models, capturing them from every angle. Technology appears as chandeliers of monitors and cameras – decoration and use combined – animated in a dynamic ballet with figures that pass through.
The show concluded with a live Q&A session with both designers which was broadcast via the brand’s digital platforms.