Miu Miu Reveals Its FW24 Campaign Called “Individual Moments”

Emma Hodgson   |   26-07-2024

The latest collection by Miu Miu is inspired by the important moments in our lives, from childhood through to adulthood. 

At the heart of the collection, the house poses the question: How does clothing affect the people wearing it and how do they affect clothing by return?

Photographed by Zoë Ghertner, the multidisciplinary cast includes: Ethel Cain, Charlotte Cardin, Cara Delevingne, MINNIE, Little Simz and Caitlin Soetendal. 

The series of portraits invites each subject to be themselves while using fashion for its protean qualities, its contrasting sensibilities and proportions, thereby adding to any desirability – any power.

The set for the campaign features a white backdrop and whirlpool carpet, alongside a curation of highly distinctive chairs. 

These both ground and disrupt, echoing the fusion of time, place, memory, function and fashion seen in the collection itself.

Key looks in the collection include a coat in glossy shearling masquerading as mink worn with a chemise dress, a cropped trucker jacket and skinny jeans; shrunken tailoring with chic leather gloves and an elegant string of pearls; a plush, oversized fleece jacket with a narrow flannel tube skirt; a little black dress, deconstructed, with sharply pointed mary-jane pumps; a sporty puffer with buttoned up tailoring. 

Up-ending preconceptions of night-time dressing, Miu Miu pyjamas in cotton poplin are designed for the day. Accessories underscore such unlikely juxtapositions: masculine shoes are contrasted with New Balance x Miu Miu sneakers in aged leather, slippers in softest calf, the eternally elegant Aventure bag and the irreverent Joie bag, both archival designs re-defined in soft, shiny nappa with gold metal hardware and elongated straps.

Discussing the collection in the notes which accompanied its release, the house explained “gesture, posture and style are natural expressions of personality and individuality. Clothing enhances such expression, facilitating subtle shifts in emotion and demeanour, transforming the wearer as they move through individual moments in time.”

miumiu.com 

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