Miu Miu presented its Spring/Summer 2021 collection at Paris Fashion Week today in the setting of an empty sports stadium.
Streamed via a live feed with only a virtual audience, key influencers, celebrities and journalists could be seen watching via live video feeds in the back of the show space.
A bold colourful backdrop with the sound of excited crowds playing through the sound system were juxtaposed with an empty setting.
The collection itself was fun and feminine as we come to expect from Miuccia Prada’s brand, but there seemed to be a slightly more grown-up feel to this offering – perhaps a reflection of how the Miu Miu customer is evolving?
The girly playfulness was given a sporty twist with influences from a number of sports from bowling, to baseball to basketball – a representation of the uniform of today’s youth.
Track pants, sharp track jackets, micro skirts, and kitten-heeled tennis shoes embodied the dress codes of sports activities. Sporty blazers, little bowling jackets, neat shirts and plaid skirts evoked school uniforms.
Casual meets pretty with a colour palette of pastels and brights that are both playful and comfortable.