Virginie Viard was inspired by Gabrielle Chanel’s apartment at 31, rue Cambon for her Spring/Summer 2023 Haute Couture collection.
Collaborating with artist Xavier Veilhan, the two visited the apartment which he reinterpreted in his own way. Focusing on embroidery and the animal world, the collection feature animal emblems on playful designs that reinterpret classic motifs of the House.
Motifs embroidered on short tweed suits and coat dresses include kittens, corgis, rabbits and swallows sharing the limelight with the doves, stags or camellias emblematic of the House.
The Chanel suit borrows its codes from the female uniforms of parades and spectacles. Top hat, bow tie, white gloves, laced boots, satin cape, pleated skirt, jackets double-breasted or with tails, tuxedo shirt, sequins, short shorts, petticoats: it is in the poetry of majorettes that Virginie Viard also finds her inspiration.
Dresses and jumpsuits all in lightness and refinement, superpositions, transparencies, flounces, pleats, fine straps and repainted laces, are crafted in silk tulle, taffeta, organza, georgette crepe and Chantilly lace.
The show set was created by French artist and sculptor Xavier Veilhan who, after being inspired by Gabrielle Chanel’s apartment created a collection of objects in the shapes of lions, stags, birds and camels, that move across the show space.
The show closed with a fairytale bride wearing a dress embroidered with swallows.