Prada has partnered with Sotheby’s to unveil a selection of original Prada pieces for an online auction to raise funds for UNESCO, and its efforts to safeguard learning for students around the world in the face of the unprecedented disruption caused by COVID-19.
The collection titled Tools of a Memory will see classic Prada pieces available for auction online until 15th October.
Prada will donate its proceeds raised in this auction to specifically benefit UNESCO’s new campaign entitled Keeping girls in the picture and their Global Education Coalition’s Gender Flagship.
Every item featured is an original piece from the Fall/Winter men’s and women’s fashion shows, including one-of-a-kind garments worn by the models, as well as photographic prints of candid moments backstage, polaroid, seat cards and invitations, objects from the runway décor, and vinyl with the accompanying music for both presentations by Frédéric Sanchez.
The sale features 72 lots in total and will run until 15th October. Detailed information about the online auction can be found on sothebys.com as well as on prada.com.
