This week Prada presented its travelling social club Prada Mode in Dubai.
The unique concept provides members with a unique art experience, music, dining, and conversations. Prada Mode also features an installation by Damien Hirst who has created a new version of his concept “Pharmacy”.
Talks throughout the two days included “Diversity in the Cultural Landscape” which explored multiculturalism within the UAE art and culture scenes via the people and art that make the country an authentic and thriving art hub and surveys future trends and movements.
During the day, guests were invited to join a spin painting workshop where they could create customised paintings by using templates inspired by Pharmacy symbols. Then in the evening DJ sessions entertained guests into the night.
Prada Mode is open to the public on 11th and 12th November at ICD Brookfield Place.
