Prada has announced a new boutique inside the Kingdom Centre in Riyadh.
The boutique, extending over a total area of 420 square meters, houses the women’s collections of ready-to-wear, leather goods, footwear, and accessories.
This new boutique concept is defined by the façade, featuring the Prada triangle pattern, allowing a panoramic view of the ambience with a special set-up and an area dedicated exclusively to the Prada Fine Jewelry Eternal Gold collection.
The interiors are inspired by the original Prada store in the Galleria Vittorio Emanuele II in Milan.
The space is interpreted as a sequence of environments, characterised by the brand’s iconic elements such as the black and white chequered marble floor.
The walls in the new boutique are covered in panels of the iconic pastel green tone and framed by rich metal details, dedicated to the world of leather goods.
There are dedicated areas with exclusive accessories such as glasses, hair accessories and perfumes.
