Italian luxury label RETORI has officially entered the Middle Eastern market through a new partnership with Ounass, the region’s leading online destination for high-end fashion and lifestyle.
The collaboration marks a key step in RETORI’s global expansion, launching its Chapter 02 collection, “Embrace Your Identity,” exclusively on Ounass.com.
To celebrate the partnership, RETORI is taking over Ounass Maison, the e-tailer’s shopping suite at Mandarin Oriental Jumeira, Dubai, from the 3rd to the 5th of November. The three-day activation brings together art, storytelling, and cultural dialogue, reflecting the brand’s commitment to connecting fashion with identity and creativity.
The event features a week-long art installation at Ounass Maison, showcasing RETORI’s Chapter 02 collection alongside paintings by Suriname-born, Dutch-Indonesian artist Miko Veldkamp, who collaborated closely with founder and creative director Salma Rachid and the design team. The installation mirrors the brand’s ethos of blending heritage with reinvention and art with craftsmanship.
Over the three days, RETORI will host a series of experiences designed to engage the local audience. Guests will be invited to a private dinner featuring a performance by singer and songwriter Lauren Claire Townley, followed by curated shopping appointments and graphology sessions. The programme concludes with an art panel led by Veldkamp and art curator Hala Khayat, discussing how art can serve as a pathway to self-discovery and belonging.
“RETORI was born out of a dialogue between cultures and identities, art expressions and the universal resonance of the journey of life. Ounass shares our vision of conscious luxury, craftsmanship and authenticity, where beauty resonates through emotion as much as through form,” said Salma Rachid, founder and creative director of RETORI.
Zaccheo Manzoni, CEO of RETORI, added: “This collaboration with Ounass is not only an important business milestone but a true cultural convergence. Ounass Maison allows us to meet our audience in a region that deeply understands the emotional dimension of luxury. Dubai’s cultural milieu echoes RETORI’s vision to connect creation, identity, and intimacy.”
Through this partnership, RETORI and Ounass aim to redefine the luxury retail experience in the region, rooted in cultural exchange, craftsmanship and authenticity, while deepening the brand’s dialogue with a global community that views fashion as both art and expression.
