Loro Piana recently presented their SS23 collection in Milan at Casa Cipriani.
Both the men’s and women’s collections are effortless in motion, with a mix of textures such as cotton, cashmere, silk and wool highlighting an earthly colour palette of natural tones.
The brand also took over various areas across the city including the shop-window space in via Borgonuovo 1, the flower stands between Via Manzoni and Via Montenapoleone and in via Palestro which were transformed into hydrangea ateliers, where the creations of floral artist Mary Lennox was admired, and “live” compositions were gifted to passers-by.
The newsstand in Via dei Giardini, on the other hand, appeared as a small post office, transporting visitors back to the wonders of Italy and its most iconic sights.
From that post office, it was possible to send a series of postcards illustrated by the artists Emiliano Ponzi, Karolis Strautniekas, Antonietta Marrocchella and David Doran with the locations of five Italian regions (Piedmont, Tuscany, Liguria, Apulia and Sicily), which inspired the Spring Summer 2023 Women’s Collection.
See more of the collection below:
