Tyshawn Jones Joins Louis Vuitton as the Newest “Friend of the House”

Emma Hodgson   |   04-02-2025

In a move that brings together high fashion and street culture, Louis Vuitton has officially welcomed Tyshawn Jones as its newest “Friend of the House”. 

Tyshawn Jones, a New York native and a globally recognised force in skateboarding, has built a reputation for pushing boundaries both in his sport and in style. A two-time Skater of the Year awardee (2018 and 2022), Jones embodies a dynamic blend of technical prowess, authenticity, and effortless cool – qualities that resonate with the ethos of Louis Vuitton.

His presence at the Louis Vuitton Men’s Autumn-Winter 2025 show, invited by Pharrell Williams, the Maison’s Creative Director for Menswear, was a significant moment in this new chapter. 

A long-time advocate of skate culture, Williams has continuously worked to integrate its influence into the high-fashion space. With Tyshawn now in the Louis Vuitton fold, this collaboration signals a natural synergy between the raw energy of skateboarding and the sophistication of luxury fashion.

The relationship between Louis Vuitton and skate culture isn’t new however. Under the visionary leadership of the late Virgil Abloh, the brand made strategic inroads into the skateboarding community, recognising its impact on streetwear and contemporary fashion. Now, with Williams at the helm, that connection is evolving, with Tyshawn Jones at the forefront.

As Louis Vuitton charts a bold new course, all eyes will be on how this partnership unfolds – on the streets, the runway, and beyond.

louisvuitton.com