Maison Valentino has revealed a new sustainable initiative. “Valentino Sleeping Stock” is a collaboration with Tissu Market, aimed at the creative reuse of its stock of “sleeping” fabrics.
The partnership which began in 2021 has so far repurposed around 22,000 metres of Haute Couture and Prêt-à-porter fabrics, avoiding the emission of about 265t of CO2e that would have been generated for the production of new fabrics, correspondent to the removal of CO2e performed by 5 hectares of forest in one year.
Thanks to this synergy, a saving deriving from the absence of production of new fabrics of approximately 1.105.645 m3 of water has been estimated, equal to the volume of 442 Olympic swimming pools.
The proceeds of the sale of the fabrics to Tissu Market is being entirely donated to Valentino’s Bottega dell’Arte, a six-month training program born in 2015 with the aim of training professionals for the Atelier and transmitting the Maison’s sartorial savoir-faire to future generations, becoming multipliers and promoters of knowledge that is unique in the world.
Born out of the Maison’s deep respect and constant commitment towards the new generations, the initiative naturally fits within the brand DNA, aimed at creating opportunities for growth and development, stimulating creativity and giving tools to young talents at the beginning of their careers, so that they can make the most of these experiences, also gaining in personal growth.
It also reiterates the brand’s commitment to sustainability and its desire to make a difference, carrying forward the values and the brand heritage while building, one step at a time, a new path of continuous evolution also in the search for alternative solutions to generate a positive change, giving life to creativity and reusing fabrics born for different projects in new creations and visions.
The partnership with Tissu Market is a desired act and a conscious and natural step, close to the giving-back philosophy, and yet disruptive in its novelty. A choice undertaken with the awareness of having found the ideal partner in Tissu Market, a retailer historically connected to the world of art and a support to the creativity of future talents.
Valentino Sleeping Stock is destined to last in time, organically embracing the conscious-driven mindset of the Maison: a further piece in a mosaic in continuous construction, which generates and re-generates beauty and creativity, sharing it with the external world. Reawakening the poetic potential of a timeless and “dormant” textile heritage in the archives, responsibly delivering it to a new creative life and building, together, a future that is ever more attentive and aware of the protection of the planet and the creative involvement of its community.