The Valentino Black Tie campaign has just been unveiled, fronted by Kaia Gerber under the theme “Young, Beautiful and Punk.”
The house describes the theme as “ a timeless moment that seizes an intimate portrait on an unpretentious background.”
“For Creative Director Pierpaolo Piccioli, beauty comes from harmony. It is not an aesthetic imposition, it does not obey rigid canons, nor fixed rules,” the house continued.
The new campaign was shot at the iconic Oheka Castle in New York, by renowned American fashion photographer Steven Meisel.
Discussing why Gerber was selected for the launch, the house said “The Valentino Black Tie Advertising Campaign discloses the beauty and confidence of a unique individual, who disobeys the rules and traditional standards of a dress by establishing its own. Unconcerned with social conventions, Kaia boldly embraces the unexpected looks, with a newfound sense of rebellion and confidence. It is a refreshing departure from the norm and a demonstration of the power of individuality and self-expression.”
“The black tie, once a symbol of formality and masculine power now represents a shift towards inclusivity and personal expression, allowing individuals to celebrate diversity, push boundaries, bringing new life and meaning to a classic symbol of elegance and power.”