Actress Zendaya has been unveiled as the new face of luxury Italian fashion House Valentino.
The brand which is re-signifying its codes, creating new connections between the past, present and an imaginary future see that actress as a perfect fit for the future of the House.
For Pierpaolo Piccioli, Creative Director of the brand, the actress is a natural representative of his contemporary concept of romanticism and his vision for the future of the house. Pierpaolo Piccioli said: “The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.”
Zendaya has been outspoken in her wish for the world and the fashion industry to be more inclusive and accepting of women and men from all backgrounds and this resonates with Piccioli’s vision for the brand.
Zendaya added: “I am honored to have been chosen as the face of Valentino. I’m so excited to begin this amazing collaboration with Pierpaolo and the entire Valentino family.”