Luxury Brands Join Forces to Support the Conservation of African Wildlife

Lindsay Judge   |   17-08-2020

International conservation charity Space for Giants has partnered with Gemfields and Net-A-Porter on a product that sees the brands create sustainable capsule collections.


The project, titled Walk for Giants, sees the two luxury companies partner with the charitable organisation on this awareness campaign for African wildlife conservation.


The two exclusive capsule collections which launch today consist of a 44-piece jewellery and watches collection and a series for 15 sustainable collections from Net-A-Porter.


Proceeds from the collection will bring critical support to protect Africa’s elephants and their natural habitat.


Backes & Strauss x Gemfields x WFG, Green African Elephant

Space for Giants is committed to securing the ecological and economic value that nature conservation offers. Especially in this time of crisis, when travel and tourism are impacted, wildlife and natural habitats are even more vulnerable to exploitation.

Zoe & Morgan x Gemfields x WFG, Amelia Necklace

Dr. Max Graham, Founder and CEO of Space for Giants said of the project; “What Walk for Giants so brilliantly amplifies is that conserving existing natural landscapes is not just critical for the future of humanity but is also the best economic deal around. Nature-based businesses bring jobs, buy from local suppliers, pay taxes, and build national economies. But the natural assets these enterprises rely on – including Africa’s last populations of mega-fauna – are under grave risk. We must protect them now, so they can continue to deliver their value forever. We are excited that Gemfields and NET-A-PORTER have chosen to use their influence to bring much-needed attention and funds to this cause.”


Bina Goenka x Gemfields x WFG, The Palm Earrings

The release of the capsule collections marks the launch of the Walk for Giants campaign, which will culminate in an immersive conservation journey along an ancient elephant migration corridor, with some of the world’s most influential individuals, to raise awareness and funding for the protection of Africa’s iconic wildlife and the critical natural ecosystems that they depend on.


Fehmida Lakhany x Gemfields x WFG, Butterfly Earrings


Gemfields’ Walk for Giants capsule collection features the brand’s Zambian emeralds and Mozambican rubies set in 44 pieces by 12 brand partners including: AYA, Backes & Strauss, Bina Goenka, Fabergé, Fehmida Lakhany, Francis de Lara, GFG Jewellery by Nilufer, Margery Hirschey, Sandy Leong, VAK Fine Jewels, Valani Atelier and Zoe & Morgan. Profits will benefit Space for Giants. The collection will be available via


GFG Jewellery by Nilufer x Gemfields x WFG, Zelena Maasai


“Gemfields has, for more than a decade, walked a trail promoting greater transparency in the mining and selling of Africa’s coloured gemstone resources. Today, more emerald- and ruby-derived value than ever accrues to our host countries in Mozambique and Zambia. Africa’s natural resources, whether in the form of her minerals or her biodiversity, must play a greater role in supporting local communities and championing vast conservation spaces. We need everyone to walk the talk for these giant causes and we are honoured to support the energetic team at Space for Giants in their intrepid cause,” said Sean Gilbertson, CEO of Gemfields.


Zoe & Morgan x Gemfields x WFG, Elephant Necklace


NET-A-PORTER’s exclusive capsule collections are made with function and sustainability in mind and include renowned brands such as Burberry, 3.1 Phillip Lim, Brunello Cucinelli, Chantecaille and Ole Lynggaard Copenhagen, in collaboration with Gemfields, as well as emerging designers such as Hereu, Fisch and Bassike. NET-A-PORTER’s capsule series will be sold exclusively on


Gemfields’ 44-piece Walk For Giants collection and NET-A-PORTER’s exclusive sustainable capsule series are available now on and