Piaget makes its debut at Net-a-Porter

Natalie Hanson   |   23-03-2017

This April, luxury jewellery and watch brand Piaget will launch at NET-A-PORTER, marking the first time the elegant creations by the iconic Swiss Maison will be sold through a luxury global online retailer, aside from their standalone stores and own brand e-commerce site.

Olivia Palermo for Piaget NET-A-PORTER Green Malichite. Piaget makes its debut at Net-a-Porter

NET-A-PORTER will launch both fine jewellery and watch creations from ‘Possession’, a signature Piaget collection that welcomes colour for the first time with an assortment of bold ornamental stones. Defined by its unmistakable rotating rings, Possession is an irresistible invitation to experience an evocative jewelry ritual with every turn of the rings. The collection includes rings, necklaces and bracelets in 18-karat white and pink gold variations, with some new creations featuring vibrant coloured stones and brilliant diamonds. Two watches accompany the assortment in both white and rose gold diamond styles that perfectly encapsulate the radiance and effortless elegance of Piaget.

“We are thrilled to be launching Piaget at NET-A-PORTER. This iconic brand is perfectly in tune with the NET-A-PORTER woman. Each piece displays the most exquisite craftsmanship and quality, which we know our global customers will love. The colourful stones from the ‘Possession’ collection are exquisite and truly one of a kind.” – Sophie Quy, Buyer for Fine Jewellery at NET-A-PORTER

“As the ultimate e-commerce platform for luxury, NET-A-PORTER is the ideal partner for Piaget’s first foray outside of the Maison’s own channels. We are delighted to bring the Piaget Possession collection to the NET-A-PORTER client as she shares many of the same values as Piaget: audacious creativity, elegant style and positive energy.” – Chabi Nouri, CEO Piaget as of the 1st of April 2017

Olivia Palermo for Piaget NET-A-PORTER Gold. Piaget makes its debut at Net-a-Porter

The introduction of bright and bold Piaget colours to an iconic jewellery collection called for an equally vibrant and colourful collaboration with a woman who embodies the vitality of Possession. A dynamic force in the world of fashion, Olivia Palermo is the face of the campaign for Piaget for the second year running, putting her distinctive spin on this collaboration.

“Colour is very much something I enjoy in life. I love that it was incorporated in the new collection,” says Olivia Palermo. “I think within the collection you see the different ways women can wear the Possession pieces and how it gives them confidence.” – Olivia Palermo, International Style Icon, Creative Director, Philanthropist, Entrepreneur and face of Piaget Possession.

The collection will launch on the 3rd of April 2017 at NET-A-PORTER.