Alicia Keys Will Perform in AlUla and Host an Event Aimed at Empowering Women

Lindsay Judge   |   14-02-2023

Alicia Keys will return to Maraya in AlUla for an exclusive evening and performance this February.


Performing in the country’s epicentre of art, culture and history the superstar will headline a concert as well as hosting “Women to Women” an exclusive gathering that discusses power and purpose with the region’s female trailblazers.



The second edition of Women to Women will embrace a future-forward mindset. The topics will be focused on their personal journeys, the importance of being resources to each other, benefitting from wisdom to nurture the collective, and legacy-making.


Keys is no stranger to the city after visiting, where she was captivated by the desert and the ancient civilizations who resided there. “There is no denying the beauty and history of AlUla, but there is something more. As an artist, I feel a sense of belonging and connection – with nature, with humanity, with the past and the future. I love it here, and I am excited to make magic again in AlUla.” said Keys.


Women to Women event with Alicia Keys and Princess Reema Bint Bandar Al-Saud


The concert and Town Hall is once again, presented by Good Intentions, co-founded by Keys’s husband, producer and creative mogul Kasseem “Swizz Beatz” Dean and Saudi native Noor Taher. The movement creates one-of-kind, culturally driven experiences with a focus on community impact in the Kingdom.


The concert will be broadcast on MBC TV channel and AlUla Moments Youtube channel. Follow AlUla Moments on social media to stay updated on the ticket sales date.