The Mercedes-Benz Brand Center in Dubai Design District (d3) has launched its seasonal programme, ‘The Summer Escape’, offering a curated calendar of immersive events, workshops and cultural activities running throughout July, August and September.
Mercedes-Benz Brance Center
The initiative aims to transform the Brand Center from a traditional automotive space into a multi-functional lifestyle hub, where design, entertainment, wellness, technology and gastronomy converge.
The schedule includes cultural elements such as live discussions on music trends, screenings of British and Belgian Formula 1 Grand Prix races, and a chocolate and coffee pairing workshop for World Chocolate Day. Wellness sessions, including yoga, meditation and sunrise Pilates, take place under the natural light of the Brand Center’s open architecture.
Seasonal menus and beverages are served across the venue and the AMG Kaffeehaus, while visitors can also explore art installations and shop from local and regional brands including Lumena Maison, Surf House, Loud Mood, Codee 11 Art, Narae and By Almeeth.
Families can participate in a range of educational and creative workshops such as juice mixology, chess training, and the “Color My Future Mercedes” activity.
Visitors are invited to enter a smartphone photography challenge, ‘The Brand Center is Yours’, where the best images taken at the venue will be eligible for prizes, to be awarded in September.
Benoit Turibe, Director of Programs and Chief Curator at the Mercedes-Benz Brand Center, said: “This summer, we’ve reimagined the Brand Center as a refreshing and colourful escape destination in the heart of the city… a space of discovery to escape the heat and engage in curated experiences that reflect the spirit of Mercedes-Benz. From motorsport to mindfulness, and from culinary creativity to youth engagement, The Summer Escape is about offering more than just a visit, it’s about creating lasting moments.”
The Brand Center continues to represent the brand’s commitment to innovation and sustainability, featuring solar-powered systems and a showcase of all-electric EQ models. Signature attractions such as the Car Wall, Maybach Lounge and Off-Road Experience Center remain key draws.
The Summer Escape runs until 21 September, with weekly updates to the programme. For further details, visit the link below.
