Prada’s unique art experience Prada Mode is coming to Dubai this November and will feature an exclusive art installation cum restaurant by artist Damien Hirst.
Prada Mode Hong Kong
A travelling social club with a focus on contemporary culture, Prada Mode provides members with a unique art experience along with music, dining, and conversations.
The Dubai edition of Prada Mode will mark the eighth installation in the project which has already popped up in cities including New York, London, Moscow and Hong Kong.
When it arrives in the Middle East Prada Mode will feature a new edition of Pharmacy by Damien Hirst. Hirst created the Pharmacy restaurant in Notting Hill, London in 1998, six years after the inaugural installation of the same name at the Cohen Gallery in New York. It was conceived as a fully functioning restaurant and bar in an installation of Hirst’s floor-to-ceiling medicine cabinets and specially made butterfly paintings. Hirst designed furniture, architectural details such as a huge molecular model in its window, light boxes, and a wallpaper design taken from a catalogue of prescription medicine. It is fitting for this to be made especially for Prada Mode: the artist’s long-time friend Miuccia Prada designed the staff uniforms for the original restaurant.
Hirst will transform a space at the landmark ICD Brookfield Place, in Dubai’s DIFC area.“I’m thrilled and honoured to be invited by Miuccia Prada to recreate Pharmacy for Prada Mode in Dubai after our successful collaboration in Moscow,” said Hirst. “I’m working really hard with a complicated but beautiful space, ICD Brookfield Place, to create harmony between the inside and outside of the new building. Once again, Prada has found a space that will provide the perfect place for it. I’m so excited to be doing this! I’ve always thought great restaurants can be seen as art, and art without the evidence as we always remember great meals on great evenings with great people in great places and in this way Pharmacy is definitely a kinetic artwork, that works best filled with people and art existing and living and breathing and eating and drinking and enjoying themselves as one.”
Prada Mode will take place on November 9 and 10. Early access to the club will be available for members to participate in morning and afternoon panels and discussions as well as nightly events, sampling speciality cocktails and dining throughout.