Bvlgari has released a video to celebrate Emirati Women’s Day, which is set to take place next week.
It pays tribute to the strength, creativity and vision of Emirati women, highlighting cultural pride and the role of future generations.
The Italian luxury house collaborated with poet Dr. Afra Atiq, a long-time friend of the Maison, to conceptualise a campaign focused on dialogue. Central to the project was a roundtable discussion exploring lessons from the past, values of the present, and ambitions for the future.
Four Emirati women from different fields shared their perspectives through personal letters to the future. The participants included Dr. Atiq herself, artist Sara Al Khayyal, creative director Rowdha Alsayegh, and businesswoman Amina Taher. Each woman’s contribution reflected a balance of heritage and aspiration, emphasising continuity across generations.
Dr. Atiq explained that the project was designed to bring Emirati women together in celebration of community and heritage while looking ahead with ambition and pride. For her, Emirati Women’s Day represents an occasion to acknowledge the past while envisioning a progressive future.
Artist Sara Al Khayyal, who previously worked with Bvlgari on its Ramadan campaign, noted that being an Emirati woman is about building on inherited strength and values while continuing to evolve and aim higher. She described the future as one of possibility, with Emirati women ready to shape it.
Creative director and storyteller Rowdha Alsayegh described the campaign as a personal journey, linking her past and present with the legacy she intends to leave. She highlighted her family’s longstanding connection to Bvlgari, underlining the resonance of the collaboration.
Businesswoman and innovator Amina Taher drew on her career across financial services, aviation and sovereign wealth sectors. She emphasised that empowerment extends beyond personal achievement to creating opportunities for others. For her, empowering women is both a responsibility and an opportunity, particularly for future generations observing today’s progress.
